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US brand Patagonia purchases khadi denim worth ₹1.08 cr from Gujarat

Views: 0     Author: Site Editor     Publish Time: 2021-12-15      Origin: fibre2fashion

US brand Patagonia purchases khadi denim worth ₹1.08 cr from Gujarat

US fashion brand Patagonia has purchased nearly 30,000 metres of khadi denim fabric worth ₹1.08 crore for its apparel from Gujarat following a July 2017 agreement between Khadi and Village Industries Commission (KVIC) and Ahmedabad-based Arvind Mills to market khadi denim products across the world, government-owned KVIC recently said in a statement.


“Since then [July 2017], Arvind Mills has been purchasing a large quantity of khadi denim fabric every year from KVIC-certified khadi institutions of Gujarat,” said the release.


“This new initiative of KVIC is not only creating extra man hours for khadi artisans of Gujarat but is also fulfilling the Prime Minister’s dream of ‘local to global.’ The purchase of khadi denim by Patagonia has created additional 1.80 lakh man hours, i.e., 27,720 man days of work for khadi artisans. The order was placed in October 2020 and the same was executed in 12 months’ time as per the schedule, i.e. in October 2021,” KVIC said.


The US fashion brand carried out a strict assessment of various aspects of manufacturing khadi denim, such as spinning, weaving, carding, dyeing, wage payments and age verification of workers, at a khadi making institution in Gondal of Rajkot through a global third-party assessor before placing the order.


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